Danish Modern Furniture 1930-2016

528 sider, 318 kr.

Danish Modern Furniture 1930-2016. The Rise, Decline and Re-emergence of a Cultural Market Category

Business and economic historians will greatly welcome the publication of Per Hansen’s masterly history of Danish modern furniture.

The originality and extent of the empirical research behind the book is outstanding, but the fundamental contribution is the compelling re-writing of existing explanations of the global success of this category.

Hansen recasts the story of Danish furniture in terms of cultural entrepreneurship, and explores how tastes and fashion were shaped by a cultural brand narrative.

This methodology makes the book relevant far beyond specialists in Danish furniture. It is a landmark publication in business history.